Sweet Temptations♥
A boutique eCommerce site offering premium, handcrafted confectionery products.
ROLE
UX/UI Design
How
Figma, Adobe CC, Google Forms
Type
Student project
The Solution
Sweet Temptations offers high-quality visuals, user reviews with photos, exclusive deals, and comprehensive order tracking to enhance trust and transparency, alleviating concerns about quality, shipping, and pricing for a seamless experience.
The Problem
Customers hesitate to purchase confectionery online due to uncertainties about product quality, unclear pricing, and delivery reliability, especially regarding shipping conditions and timeliness, which are essential for ordering desserts for special occasions.
User Research
The findings highlighted significant hesitations about online confectionery purchases, particularly regarding product quality, delivery reliability, and pricing.
85%
in-store.
34%
hesitate to buy online due to quality and delivery concerns.
48%
encounter high prices and limited or expensive shipping options.
User Research
The findings highlighted significant hesitations about online confectionery purchases, particularly regarding product quality, delivery reliability, and pricing.
85%
in-store.
34%
hesitate to buy online due to quality and delivery concerns.
48%
encounter high prices and limited or expensive shipping options.
User Persona
Introducing Yael Goldberg
Pain Points
“This is my first time ordering confectionery products online, and I’m worried I won’t get my money’s worth, that the delivery won’t arrive on time, that the desserts won’t be of high enough quality, and that there will be a significant difference between how they look in reality and how they were presented on the website.”
User Persona
Pain Points
“This is my first time ordering confectionery products online, and I’m worried I won’t get my money’s worth, that the delivery won’t arrive on time, that the desserts won’t be of high enough quality, and that there will be a significant difference between how they look in reality and how they were presented on the website.”
Introducing Yael Goldberg
User Journey
User Journey
User Journey
Browsing the Homepage
Product Page Review
On the product page, the user sees high-quality images from multiple angles, a description, and customer reviews.
Adding to Cart
A sliding sidebar then appears, displaying all items, with options to adjust quantities,
remove items, or proceed to checkout.
Checkout and Payment
chooses delivery options and completes payment.
Order Tracking
from preparation to delivery, keeping them updated.
Customer Support Chat
opening a chat for quick support directly from the tracking page.
Style Guide
The design of Sweet Temptations is clean, minimal, and professional, creating a sophisticated yet inviting experience.
The primary colors, white and deep gray, set a sleek foundation, while the warm secondary hue adds a gentle, welcoming touch.
The font, Miriam Mono CLM, complements the design, enhancing the clean and professional feel of the site.
Colors
Typography
Style Guide
The design of Sweet Temptations is clean, minimal, and professional, creating a sophisticated yet inviting experience.
The primary colors, white and deep gray, set a sleek foundation, while the warm secondary hue adds a gentle, welcoming touch.
The font, Miriam Mono CLM, complements the design, enhancing the clean and professional feel of the site.
Colors
Typography
